TrueCap (“TrueCap,” “we,” “us”) operates the website at usetruecap.comand the related rental property analysis tools (the “Service”). This Privacy Policy explains what information we collect, how we use it, and the choices you have. We've tried to write it in plain English. If anything is unclear, email us at hello@usetruecap.com.
The short version
- We do not sell, rent, or trade your personal information.
- We collect what you give us (account email, deals you save) plus standard analytics.
- Payments are processed by Stripe — we never see your card number.
- You can delete your account anytime by emailing us.
1. Information we collect
Information you give us
- Account info— email address (required) and, if you sign up with Google, your Google account's name and profile picture.
- Deals you save — property addresses, purchase prices, rents, expenses, and any notes you save against a deal.
- Communications — anything you email us at hello@usetruecap.com.
Information collected automatically
- Usage data— pages visited, calculator actions, broad referrer (e.g. “came from Google Ads”), browser type, approximate location based on IP. Collected via Vercel Analytics and Google Analytics.
- Cookies — session cookie for keeping you signed in (set by Supabase Auth), and Google Analytics / Google Ads cookies for measurement.
Information we do NOT collect
- Payment card details — Stripe handles those directly.
- Government-issued ID, SSN, or any KYC data.
- Property records or transaction history not entered by you.
2. How we use information
- To run the Service (save your deals, log you in, render reports).
- To measure marketing performance (which ads drive signups).
- To communicate with you about your account, billing, and product updates.
- To detect abuse, fraud, and security incidents.
- To comply with legal obligations.
We do not use your saved deal data to train AI models, build resale datasets, or share with third-party advertisers.
3. Third-party services
The following sub-processors help us run TrueCap:
- Supabase — database, authentication, file storage. Privacy
- Vercel — hosting + analytics. Privacy
- Stripe — payment processing. Privacy
- Google — Analytics, Ads, optional sign-in. Privacy
- HUD & FRED — public government data sources we query to auto-fill market rent and mortgage rate. We send only the property address / county; we do not transmit your account identity.
4. How long we keep your data
Account data and saved deals are kept until you delete your account or request deletion. Server logs are kept for ~30 days. Analytics data follows Google's and Vercel's default retention. Backups may persist for up to 30 days after deletion.
5. Your rights
Regardless of where you live, you can:
- Access the personal data we hold about you — email us and we'll send it.
- Correct inaccurate data — fix it in your account, or email us.
- Delete your account and all associated data — email hello@usetruecap.com with the subject “Delete my account.”
- Opt out of marketing emails (unsubscribe link in every marketing email).
If you're in the EU/UK (GDPR) or California (CCPA), you have additional rights including data portability and the right to object to certain processing. Email us to exercise them.
6. Security
We use industry-standard practices: HTTPS everywhere, encrypted database connections, hashed passwords (Supabase Auth), and limited internal access on a need-to-know basis. No system is perfectly secure — if you suspect a security issue, please email us at hello@usetruecap.com.
7. Children
TrueCap is not directed to children under 13. We do not knowingly collect information from anyone under 13. If you believe a child has provided us information, email us and we will delete it.
8. International transfers
We're a U.S.-based service. If you access TrueCap from outside the U.S., your data will be transferred to and processed in the U.S. by us and our sub-processors.
9. Changes to this policy
We'll update the “Last updated” date at the top whenever we make changes. Material changes (e.g. new categories of data we collect) will be announced in-product or by email to active users.
10. Contact
Questions about this policy? Email hello@usetruecap.com.